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Friday, 3 February 2012

Review of Free SEO Report, a new service by Shoemoney

I do not usually write about it much but I have always been fascinated with making money online.  I have never really figured out a way to make a bunch of money but that has not stopped me!  It would be awesome to stay home, work on a web site for a few hours, and then do genealogy all day.  So far, it has not panned out for me but that in no excuse to give up!
Over the years, I have followed several gurus in the field of SEO (Search Engine Marketing) and PPC/PPA advertising (Pay Per Click/Pay Per Action).  That may sound foreign to you but it all boils down to creating a good product, in this case a web site, that is optimized to bring in viewers who in return may buy your products, sign up for your services or click on the ads that you show.  In the case of Virginia Family Tree, I do show ads to help support the site.  I also will occasionally throw an Amazon link in for products that I write about.  If you thereafter go to Amazon and buy that product, I would get a cut of the money to use on the blog here.
Well, in this case, one of the guru's that I follow is named Jeremy Schoemaker and he goes by the name Shoemoney.  He is a pretty smart guy and has literally gone from working at a bank years ago to now practically printing money.  The reason he is so successful is that he is dedicated, personable and fairly open about what he does.  If you read his blog, over time you will see that he pretty much spells out all of the ways he makes money and his advice is ripe for the picking...by anyone, for free.  His blog is his personal outlet for venting, testing things out and communicating with his peers in the outside world.
Shoemoney's latest venture is called Free SEO Report.  Remember when I stated earlier that SEO stood for Search Engine Optimization?  Well, that is what Shoemoney is helping you do.  You provide him with your e-mail address, website address and the keyword your website is about.  In my case, the word I focus on is genealogy.  When I provided the information, his system generated a report for me that showed how my site stacked up against other top genealogy sites.  It also provided me with a list of items I could fix or change to make my site better optimized.
Why would I care if my site is optimized?  You never want to build your site to cater to search engines.  If you do, it starts to look and read silly because people and search engines see things differently.  If I wanted to rank higher in Google for the word genealogy, I could write sentences on my blog like.  "Genealogy is my favorite hobby.  I love genealogy, genealogist and doing genealogy research.  I consider myself to be a genealogist among genealogists in the field of genealogy."  Who would want to read that?  However, search engines may think that my site is REALLY an authority on genealogy....because I used the word so many times!  With that in mind, it is key to optimize your site for search engines without doing silly thing like keyword stuffing...writing a word over and over again, just to trick a search engine.
Examples of SEO practices would be making sure your site has a good title, that you are using the proper META tags, etc.  You may not know what that means or how to fix it, but the report helps to guide you along that path.  It does not cost anything for your first report.  I signed up this morning and received my report in about five minutes.  It will give me a lot to think about this afternoon and I am sure I will be tweaking my site this evening.  The better optimized my site is, the better it will rank in Google. That means more people will come to my site and maybe I will make a few dollars off my advertising and get to meet some new, interesting people!  Think about it...you probably found my site in a search engine originally.  I want to increase the number of people who are able to find me.
As for cost, Shoemoney's Free SEO Report seems to be free for the first report and you have to pay for future reports.  It looks like a monthly service fee.  I would imagine that it is like a free credit report type service where he will update your SEO report monthly and let you know how your site is improving.  You really only have to accept your free report and then you can cancel.  I did not have to provide my credit card or anything, it truly is no strings attached.  Shoemoney is a good guy and I trust anything he puts out.  He is not out to scam anyone.  He puts out good products that people actually want.  I would feel totally safe in telling you to sign up for his free trial if you have a web site and you want to make it better.
So what is in this for me?  Well, I really respect Shoemoney and what he has done for the Internet marketing community.  He also does a lot to help out the little guy.  He gave away a bunch of iPads at a recent trade show and he has one left over.  To help promote his new site, Free SEO Report, he offered that anyone who write a review would be entered into a drawing for the remaining iPad.  In this case, not only do I get to tell you about a product that I find helpful and a guy who I admire, I also have a shot at picking up a free iPad.  That would be a great asset in my genealogy toolbox.  I would look sweet at the archives, rocking my iPad!

Thanks for taking the time to read this and maybe give Free SEO Report a shot.

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